Application identifies similar focused programs across the state which can support funding and philanthropic efforts
While the cost and ease of entry into web mapping has come down significantly over the past several years, many organizations – particularly nonprofits and community based programs – still do not have the capacity to create or support their own web mapping program. While it’s easy enough to create a basic web presence and business profile with Google, smaller, more community service focused programs can often gain wider exposure as part of larger, more thematic based web mapping applications. When carefully assembled and exposed to the right audiences, these same mapping services are now serving to reach philanthropic programs looking to support nonprofit efforts and expand their geographic funding footprint.
One such web map is Engage New York. Launched in 2021, this interactive map is intended to constitute and visually represent the Empire State nonprofit landscape which is critical to foundations and nonprofit leaders in supporting community-based initiatives The initial map included over 300 organizations which categorizes their services as well as identifying the geographic area where they’re located and working. It is intended to be used by nonprofit leaders and funding organizations to build relationships, strengthen interregional networking, identify geographic gaps in the nonprofit ecosystem and aid place-based nonprofits to find peers and colleagues working on similar issues in other regions of the state. The map is the work of the organization of the same name – Engage New York (ENY).
After reinvigorating the network in 2018 and focusing on issues including immigration and safe and healthy housing, ENY in 2020 moved to support movements and movement leaders throughout New York State that were organizing communities impacted by injustice. Engage New York Program Manager Lisa Fasolo Frishman comments “We know that all of the issue areas are intersectional and it is more important for us as a network to support leaders and movements that are inclusive of voices that are often excluded from advocacy efforts particularly in underserved and rural areas. Census 2020 and redistricting work has been a pivotal area for us because representation matters, and we are committed to ensuring communities impacted by injustice are seen and heard.”